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☆ While TikTok's future is unknown, micro-business owners continue to rely on it — including one founder who shared 3 tips for marketing and going viral
▼ + stars: | 2024-03-21 | by ( Bella Sayegh | Leila Jordan | ) www.businessinsider.com time to read: +9 min

When Lauren Nelda Pascal sewed her first silk bonnet, she wasn't thinking about building a viral TikTok business. Now Pascal's TikTok business account has over 107,000 followers and 2.6 million likes, and Lizzo and other celebrities have featured her products on their pages. But she said the discussion forced business owners to consider how they might pivot their social-media strategy if needed. Unlike on TikTok, businesses using Instagram Reels, Instagram's short-form-video feature, should be more cautious with trending audio. I have a product that I believe in, and so I try to let that bleed through my content," Pascal said.

Persons: Lauren Nelda Pascal, Lolo's, Pascal, —, TikTok, I'm, KXAN Austin, Giselle Ugarte, Ugarte, KXAN, Karen North, It's, wasn't, doesn't Organizations: Service, Facebook, Business, Oxford Economics, USC Annenberg Locations: Jacksonville , Florida, TikTok

☆ Vineyards Use AI, IoT Tools to Make Wine Effectively, Sustainably
▼ + stars: | 2024-03-07 | by ( Bella Sayegh | ) www.businessinsider.com time to read: +10 min

The company's president and winemaker, Chris Kajani, wanted to stay connected with customers and distributors amid shutdowns and social-distancing practices. AdvertisementIn March 2020, Kajani started reworking her operations, hosting virtual tastings, keeping in contact with members of the vineyard's wine club, and meeting with distribution partners using a Cisco videoconferencing platform. Chris Kajani, the winemaker and president of Bouchaine Vineyards, is using technology to improve harvesting. Jyotsna Bhamidipati for BIRemy, a former wine technical consultant, said that buying wine without knowing what's good can be overwhelming. AI-powered tools are making headway in the commercial wine market by helping vineyards find optimal wine blends.

Persons: Chris Kajani, Kajani, Vintners, McClenehan, Alexandre Remy, Remy, Jyotsna, Vaughn Walton, Walton, Piper, Pied Piper, Katerina Axelsson, Axelsson Organizations: Cisco, Bouchaine, Atlas Wine, Oregon Wine Research, Oregon, University's Oregon Wine Research Institute, OSU, BI Remy Locations: Napa , California, Bouchaine, Somerset , California, Oregon, California, America, Walton

☆ 4 tips financial planners are always giving solopreneurs and small-business owners
▼ + stars: | 2024-03-06 | by ( Bella Sayegh | ) www.businessinsider.com time to read: +7 min

Solo business owners face unique challenges in managing business finances. Starting simple and delegating tasks are important skills to help owners stay organized. Build in necessary expensesSolopreneurs often operate all aspects of their business — building a product, dealing with customers, and keeping track of finances. Business owners should also be mindful of how they go about outsourcing these services , Camp added. Camp said these resources could help solo business owners build their teams and stay organized without losing money.

Persons: —, Rachael Camp, you’re, it's, ” Camp, Kathryn Knighton, Knighton, ”, Camp, “, ” Knighton, don’t Organizations: Service, Wealth, Camp, Business, Small Business Administration Locations: ” Knighton

☆ An ex-finance trader launched a mobile coffee business and grew its sales by over 550% — she shares the 3 strategies that made her truck a household name in Phoenix
▼ + stars: | 2024-02-05 | by ( Bella Sayegh | ) www.businessinsider.com time to read: +8 min

Devon McConville is a former day trader who owns First Place Coffee, a Phoenix-based coffee truck. Now, McConville runs a beloved fixture of the Phoenix drink scene: First Place Coffee, a coffee vendor on wheels. First Place Coffee serves specialty coffee and espresso drinks from a 1970 Chevy P10 truck that regulars know as "Matilda." "I really had this vision to really create a community around a mobile coffee business," McConville said. "It seems really small, to own and operate a mobile coffee business, but I think it really has a large effect that radiates out from it," McConville said.

Persons: Devon McConville, McConville, —, Matilda, Alexandra Cocca McConville, Terrence Murtagh, Murtagh, Elizabeth Chung, Chung, Instagram, Bella Sayegh, Austin Hogland, they've, Kaytee Hogland, We're, she's Organizations: Service, Coffee, BI Locations: Devon, Phoenix, Austin

☆ 5G-powered wearable tech could be the key to inclusive experiences for deaf and hard-of-hearing audiences at live performances
▼ + stars: | 2024-01-30 | by ( Bella Sayegh | ) www.businessinsider.com time to read: +8 min

Wearable technology has been used in multiple industries, such as healthcare and fitness. Fewer lags and faster download speeds make the real-time experience required for wearable technology possible. The primary purpose of the wearables, she said, is to help those who are deaf or hard of hearing experience music inclusively. The Vibrotextile wearable technology is a haptic vest with wrist and ankle bands. "People want to be connected, and I think that's the most important aspect of technology," Rosella said.

Persons: —, Jill Stark, Stark, Jeffrey Stark, Jill Stark Stark, Francesca Rosella, Rosella, CuteCircuit, Stark —, SoundShirts, Cooper Hewitt, Don Emmert, Rachel Arfa, Daniel Belquer, Belquer Organizations: Service, Lyric Opera of Chicago, Fortune Business, Lyric Opera, Smithsonian Design, Getty, Chicago Lyric Opera, Chicago Mayor's, People, Labs, 5G Locations: London, New York City, AFP

☆ 10 industry leaders transforming business in 2023
▼ + stars: | 2023-12-11 | by ( ) www.businessinsider.com time to read: +20 min

In 2023, Business Insider's annual list of People Transforming Business highlights key players across the advertising, ESG, finance, AI, and labor sectors. Increasingly, they're turning to more opaque private credit markets to borrow money. The world of private credit sits outside the traditional banking system. Analysts expect the private credit market to balloon in size — likely keeping lawyers like Breen very busy. Muthukrishnan is trying to make sense of how risky these private credit loans are by overseeing what is so far the most comprehensive look at vulnerabilities in the industry.

Persons: Mira Murati, who's, Vince Toye, Eileen Fisher, Eileen Fisher Fisher, Guerin Blask, Eileen Fisher Eileen Fisher, she's, Fisher, Janelle Jones, Jones, Lexey, —, She's, Justin Breen, Proskauer Breen, Proskauer Justin Breen, he's, Breen, Ares Capital, He's, McLaren, Julie Su, Labor Julie Su, Department of Labor Julie Su, Su, Marty Walsh, Murati, Jim Wilson, Neal Mohan, YouTube Mohan, Katie Thompson, YouTube It's, YouTube isn't, Mohan, Muthukrishnan, Satya Nadella, Microsoft Satya Nadella, Ben Kriemann, Nadella, Steve Ballmer, Mathias Döpfner, Axel Springer, Tim Cook, Apple Cook, Justin Sullivan, Cook, Steve Jobs, Jobs, JPMorgan Chase Toye, JPMorgan Chase, Toye, they'll, Vince Toye's, Bella Sayegh, Rebecca Ungarino, Lara O'Reilly, Juliana Kaplan, Alex Nicoll, Tim Paradis, Stephanie Hallett, Michelle Abrego, Josée Rose, Ryan Joe, Emily Canal, Kaja Whitehouse, Alyssa Powell, Davis, Jonann Brady Organizations: JPMorgan, Service Employees International, SEIU, New York, Ford, Service Employees International Union, United Auto Workers Union, Spelman College, US Department of Labor, Economic Policy Institute, Center for Economic, Research, Department of Labor, The New York Times, Ares, Churchill Asset Management, European, Atlético Madrid, Labor, Labor Department, MacArthur Foundation, New York Times, Dartmouth, OpenAI, Associated Press, YouTube, NFL, DirecTV, Federal, Microsoft, Manipal Institute of Technology, University of Wisconsin -, University of Chicago, Apple, Apple Watch, Google, Time, JPMorgan Chase, National Housing Trust, Trenton Almgren Locations: McDonald's, Lorain , Ohio, Atlanta, California, Los Angeles, Albania, Canada, Muthukrishnan, Hyderabad, India, University of Wisconsin - Milwaukee, OpenAI, Virginia, Wells Fargo, Trenton

☆ Beauty brands are combining AI and 3D-printing tech to make personalized skincare products that target your specific needs
▼ + stars: | 2023-11-15 | by ( Bella Sayegh | ) www.businessinsider.com time to read: +9 min

Personalized skincare represents one of the fastest growing segments of the beauty and wellness industry. "Personalized products for skincare are more beneficial," said Melissa Snover, the founder and CEO of Nourished , a nutrition company. Rem3dy Health GroupNourished partnered with Neutrogena earlier this year to create personalized skincare supplements, called Skinstacks. NeutrogenaMore companies are leaning into custom skincareCompanies that sell more generalized skincare products are hopping on the personalization trend. Cetaphil, a brand popular for its sensitive skincare line, launched its skincare digital-assistant tool and AI skin analysis in March.

Persons: —, doesn't, Melissa Snover, Snover, Logan McGill, Johnson, McGill, Silvina Nordenstohl, Nordenstahl, Galderma, dermatologists, Scott Walker, TikTok, Aaron Lucy, Walker Organizations: Service, Grand View Research, Rem3dy, Johnson, Companies, Tech Locations: McGill, Denver, skincare

☆ Japan's farmers are getting too old to work the land. 5G-powered smart tech is doing the heavy lifting for them.
▼ + stars: | 2023-10-30 | by ( Bella Sayegh | ) www.businessinsider.com time to read: +8 min

In remote locations, 5G-powered tech is helping farmers produce crops with the support of experts. Smart farming was introduced into Japanese agriculture in 2020 by NTT AgriTechnology in Chōfu City, Tokyo, for a three-year project. This helps farmers monitor crops for disease and create a harvesting timeline while navigating conditions that can change daily. The next steps for 5G farming involve broadening the scale of these projects so that farmers can monitor more fields at a time, Ahmed and Masakuza said. To do that, companies and local governments will need to continue investing in private, local 5G networks, they added.

Persons: —, Abe Masakuza, Masakuza, Shahid Ahmed, Ahmed, NTT Ahmed Organizations: Private 5G, Service, Agriculture, Forestry, Smart, NTT AgriTechnology, Nippon Telegraph, Telephone, NTT, Hokkaido University, 5G, Farmers, Chōfu, Private Locations: Japan, Chōfu City, Tokyo, Tachikawa , Tokyo, Iwamizawa, Northern Japan

☆ 4 ways restaurateurs can build a healthy kitchen culture where every employee thrives
▼ + stars: | 2023-10-12 | by ( Bella Sayegh | ) www.businessinsider.com time to read: +6 min

The restaurant industry can be a stressful environment and faces a high turnover rate. Create standards and set expectationsEstablishing values at your restaurant is key, said Ravi Kapur and Kevin Keovanpheng, co-chefs at the San Francisco restaurant Good Good Culture Club. "This is what we're doing right now, but we're also aware that it might change," said Kapur, who is also the owner of Good Good Culture Club. Ravi Kapur, left, the chef and owner of the Good Good Culture Club, and Kevin Keovanpheng, right, the head chef at Good Good Culture Club. It's also important for managers to show appreciation in specific and unexpected ways to make sure employees know that they're being seen.

Persons: —, It's, Ravi Kapur, Kevin Keovanpheng, Keovanpheng, it's, we're, Kapur, Zia Sheikh, Sheikh, Lissa Bowen, Tim Bowen, Bowen Organizations: Talent, Service, of Labor Statistics, San, Good Good Culture Club, Good Culture, Good Culture Club, Good Good Culture, overcommunication Locations: San Francisco

☆ 5G and Connectivity Playbook
▼ + stars: | 2023-07-17 | by ( Presented By | ) www.businessinsider.com time to read: +1 min

Whether you're aware of it or not, 5G technology is shaping your world every day. Like 4G before it, the fifth generation of cellular wireless technology powers high-speed internet on our phones. It's also forward compatible — meaning it's built to support technologies that are still in development or don't even exist yet. Business Insider's 5G and Connectivity Playbook is built for anyone who wants to know what's possible with this tech and other connectivity advancements — how they can take your business to new heights, expand your creativity, or enliven your world. Credits:Series Editors : Stephanie Hallett, Lily Katzman, Julia Naftulin, Ashley DavisReport ers : Sarah Sloat, Kristina Etter, Iona Brannon, Chris Stokel-Walker, Isabella Sayegh, Erin Gee

Persons: It's, Stephanie Hallett, Lily Katzman, Julia Naftulin, Ashley Davis, Sarah Sloat, Kristina Etter, Iona Brannon, Chris Stokel, Walker, Isabella Sayegh, Erin Gee

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